About Us
WHO WE ARE
As the sole authorized importer for Philips domestic appliances and AVENT (mother and child care) products, Ethiopian Electronics PLC’s (ETHELCO) history started in 1954 under the shareholder company Philips Ethiopia as a subsidiary to its parent company in the Netherlands. Known for the best quality of products in the world, Philips Ethiopia was a unique importer of various electronic, household appliances, lighting products, and medical systems paving the way for many companies that followed in its footsteps.
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Most notably, ETHELCO has established its reputation as a retailer and a wholesaler of quality products. The brands we work with are Philips, Comet, AVENT, and a host of reputable quality brands supplied locally by verified importers. Equipped with a deep market insight developed over 60 years that has informed our understanding of the local demand for quality household items, we are working with highly reputable manufacturers around the world to import our fridges, washing machines, microwaves, stoves, ovens, and other small household appliances that are well suited for consumers in Ethiopia.
Most notably, ETHELCO has established its reputation as a retailer and a wholesaler of quality products. The brands we work with are Philips, Comet, AVENT, and a host of reputable quality brands supplied locally by verified importers. Equipped with a deep market insight developed over 60 years that has informed our understanding of the local demand for quality household items, we are working with highly reputable manufacturers around the world to import our fridges, washing machines, microwaves, stoves, ovens, and other small household appliances that are well suited for consumers in Ethiopia.
EXPLORE
80th Service Dep’t
Stuff members of Philips Ethiopia
Dealers convention, Philips Ethiopia
Imperial Majesty Haile Selassie, Inaguration of Philips BLDG
80th Service Dep’t
80th Service Dep’t
OUR VISION
To be the one stop shop for all home electronic, small and large appliance needs, providing quality products at a competitive price point.
OUR MISSION
To help our customers find what they need to complete their home and have a great purchasing experience.
OUR GOAL
To be custodians of best practices in our work by understanding the success of the company as a whole is our individual success.
Be present with integrity, honesty and respect to create an enjoyable environment for our customers and ourselves.